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Innovazione e integrazione nel B2B. Strategie e strumenti di comunicazione e marketing nei mercati business

Translated title of the contribution: Innovation and integration in B2B. Communication and marketing strategies and tools in business markets
  • Elisa Martina Martinelli

Research output: Book/Report › Book

Translated title of the contributionInnovation and integration in B2B. Communication and marketing strategies and tools in business markets
Original languageItalian
PublisherFrancoAngeli srl
Number of pages162
ISBN (Print)9788835173090
Publication statusPublished - 2025

Keywords

  • innovazione
  • integrazione
  • b2b marketing
  • demand generation
  • strategie marketing

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