Innovating through the Web: The Banking Industry Case

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationBusiness Web Strategy: Design, Alignment, and Application
EditorsLatif Al-Hakim, MASSIMO MEMMOLA
Pages219-235
Number of pages17
Publication statusPublished - 2008

Keywords

  • banking industry
  • web strategy

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