Improving the disease awareness: how a communication campaign brings hidradenitis suppurativa to the light

S. Ribero, P. Dapavo, C. Casalegno, Mauro Alaibac, Giuseppe Argenziano, Nicola Giovanni Arpaia, Giovanni Bagnoni, Emilio Berti, Emanuele Berti, Luca Bianchi, Daniela Bianchini, Piergiacomo Calzavara Pinton, Serafinella Patrizia Cannavò, Maurizio Congedo, Maria Teresa Congedo, Salvatore Corrao, Antonio Costanzo, Rosa Maria Alba Costanzo, Francesco Cusano, Salvo DattolaStefano Dattoli, Salvatore Deledda, Massimo Donini, Gabriella Fabbrocini, Maria Teresa Fierro, Caterina Foti, Antonia Gerarda Galluccio, Alessandro Gatti, Carlo René Girardelli, Giampiero Girolomoni, Giuseppe Lemme, Piergiorgio Malagoli, Giovanna Malara, Santo Raffaele Mercuri, Giuseppe Micali, Maria Antonia Montesu, Annamaria Offidani, Manuela Papini, Aurora Parodi, Annalisa Patrizi, Giovanni Pellacani, Ketty Peris, Angelo Piccirillo, Paolo Pigatto, Nicola Pimpinelli, Concetta Potenza, Eugenio Provenzano, Katia Elisabetta Provenzano, Marco Romanelli, Margherita Romanelli, Franco Rongioletti, Paola Savoia, Marco Simonacci, Matteo Simonacci, Riccardo Sirna, Giuseppe Stinco, Giancarlo Valenti, Gianfranco Valenti, Iris Zalaudek

Research output: Contribution to journalArticle

Abstract

Background: Hidradenitis suppurativa is an inflammatory skin disease that presents a recurrence of painful and suppurating lesions in the apocrine gland-bearing regions, with a strong impact on the patients’ life quality. Despite its peculiar presentation, early forms are often underestimated by patients and this would inevitably result in late diagnosis and delayed therapy. Objectives: Improved communication around the disease could facilitate self-diagnosis and a quicker response from healthcare practitioners, especially in this moment when we dispose of effective treatment against this disease. Methods: A HS awareness campaign was conducted for 2 years with the help of a media agency and a patients’ association. Results: Results confirm that a better communication has a strong impact on the disease awareness. Conclusions: This paper demonstrates that the more this disease awareness is carried on, the more quick, effective and efficient the patient's management could be.
Original languageEnglish
Pages (from-to)7-9
Number of pages3
JournalJournal of the European Academy of Dermatology and Venereology
Volume33
DOIs
Publication statusPublished - 2019

Keywords

  • hidradenitis suppurativa

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