Imprenditori culturali. L'impegno nella gestione del Teatro alla Scala

Translated title of the contribution: [Autom. eng. transl.] Cultural entrepreneurs. The commitment in the management of the Teatro alla Scala

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The contribution reconstructs the characteristics and evolution of a company, that of the Teatro alla Scala in Milan, which in the century XIX achieves organizational, economic and financial dimensions of breadth equal to its notoriety at national and international level. Here are analyzed the phases in which, during the nineteenth century, the Visconti di Modrone assumed the "private" enterprise of the Milanese royal theaters, Scala and Cannobiana, ie the period of Duke Carlo Visconti di Modrone (1930s) and the period of the dukes Guido and then Uberto, between 1898 and 1917. Above all the latter management, in the form of an anonymous company, allowed to overcome the management crisis connected to the previous system of private entrepreneurs and accelerated the transformation of the Scala into an institution of " high culture ", supported by exponents of the aristocracy and the entrepreneurial bourgeoisie. Thanks to the financial resources, but also to the reputation and the ties of the noble family, this management led to the construction and diffusion of a new business model of the show.
Translated title of the contribution[Autom. eng. transl.] Cultural entrepreneurs. The commitment in the management of the Teatro alla Scala
Original languageItalian
Title of host publicationI Visconti di Modrone. Nobiltà e modernità a Milano (secoli XIX-XX)
EditorsGIANPIERO FUMI
Pages237-270
Number of pages34
Publication statusPublished - 2014

Publication series

NameRicerche. Storia

Keywords

  • Aristocracy
  • Impresa teatrale
  • Nobiltà
  • Teatro alla Scala
  • Theatre

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