[Autom. eng. transl.] Time as a scarce resource and its organization represent one of the main concerns of contemporary life, becoming more and more a market object from which to extract value. However, there are institutions that overturn such a concept and are the Time Banks, so what is scarce becomes a resource and a new exchange tool based on reciprocity. The time banks, as a model of transaction and alternative relationship to market exchange, are now redefined following the logic of the sharing economy. The article aims to analyze opportunities and limits by examining a case study, that of an online Time-Banking platform. The research follows a netnographic approach, combining the collected data, in a triangulation logic, with those detected through a user survey that explores the theme of the purposes and interactions with other forms of economic exchange between on-line and off-line .
|Translated title of the contribution||[Autom. eng. transl.] Time in the fundamental economy between sharing economy and personal branding: the case of online Time Banking|
|Number of pages||17|
|Journal||SOCIOLOGIA DEL LAVORO|
|Publication status||Published - 2016|
- sharing economy
- tempi sociali