Il ruolo del territorio nei processi decisionali: il contributo del geomarketing

Translated title of the contribution: [Autom. eng. transl.] The role of the territory in decision-making processes: the contribution of geomarketing

Mauro Preda

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] Geography understood as the science of relations in space is able to highlight the latent and non-latent structures of the territory and, if applied to decision-making processes, can be a valid support for market analysis
Translated title of the contribution[Autom. eng. transl.] The role of the territory in decision-making processes: the contribution of geomarketing
Original languageItalian
Title of host publicationApplied Demography : la demografia per le aziende e la governance locale
EditorsFilomena Racioppi, GIULIA RIVELLINI
Pages115-136
Number of pages22
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • geografia

Fingerprint

Dive into the research topics of '[Autom. eng. transl.] The role of the territory in decision-making processes: the contribution of geomarketing'. Together they form a unique fingerprint.

Cite this