Abstract
[Autom. eng. transl.] Geography understood as the science of relations in space is able to highlight the latent and non-latent structures of the territory and, if applied to decision-making processes, can be a valid support for market analysis
Translated title of the contribution | [Autom. eng. transl.] The role of the territory in decision-making processes: the contribution of geomarketing |
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Original language | Italian |
Title of host publication | Applied Demography : la demografia per le aziende e la governance locale |
Editors | Filomena Racioppi, GIULIA RIVELLINI |
Pages | 115-136 |
Number of pages | 22 |
Publication status | Published - 2013 |
Externally published | Yes |
Keywords
- geografia