[Autom. eng. transl.] Cinematographic product placement is analyzed as a form of corporate communication, deepening its characteristics, methods of implementation and conditions of effectiveness.
|Translated title of the contribution||[Autom. eng. transl.] Cinematographic product placement: concept, evolution and conditions of effectiveness|
|Title of host publication||Product placement Made in Italy|
|Editors||ROBERTO PAOLO FRANCO NELLI|
|Number of pages||97|
|Publication status||Published - 2013|
- PRODUCT PLACEMENT
- PRODUCT PLACEMENT CINEMATOGRAFICO