Il product placement cinematografico: concetto, evoluzione e condizioni di efficacia

Translated title of the contribution: [Autom. eng. transl.] Cinematographic product placement: concept, evolution and conditions of effectiveness

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] Cinematographic product placement is analyzed as a form of corporate communication, deepening its characteristics, methods of implementation and conditions of effectiveness.
Translated title of the contribution[Autom. eng. transl.] Cinematographic product placement: concept, evolution and conditions of effectiveness
Original languageItalian
Title of host publicationProduct placement Made in Italy
EditorsROBERTO PAOLO FRANCO NELLI
Pages13-109
Number of pages97
Publication statusPublished - 2013

Keywords

  • PRODUCT PLACEMENT
  • PRODUCT PLACEMENT CINEMATOGRAFICO

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