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Il marketing come è giunto fino a noi: nascita e breve storia del marketing

Translated title of the contribution: [Autom. eng. transl.] Marketing as it has come down to us: birth and short history of marketing
  • Renato Fiocca

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

[Autom. eng. transl.] The chapter traces the birth and development of marketing
Translated title of the contribution[Autom. eng. transl.] Marketing as it has come down to us: birth and short history of marketing
Original languageItalian
Title of host publicationDialoghi di Marketing
Pages11-23
Number of pages13
Publication statusPublished - 2015

Keywords

  • Marketing
  • Storia

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