Il marketing

Translated title of the contribution: [Autom. eng. transl.] He marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The paper analyzes the marketing concept and the main related policies.
Translated title of the contribution[Autom. eng. transl.] He marketing
Original languageItalian
Title of host publicationEconomia e organizzazione aziendale. Introduzione al governo delle imprese
EditorsFABIO ANTOLDI
Pages197-220
Number of pages24
Publication statusPublished - 2012

Keywords

  • MARKETING

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