Il marketing

Translated title of the contribution: [Autom. eng. transl.] Marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The contribution analyzes the evolution of marketing studies over time
Translated title of the contribution[Autom. eng. transl.] Marketing
Original languageItalian
Title of host publicationLe parole dell'impresa. Guida alla lettura del cambiamento
EditorsLORENZO CASELLI
Pages81-95
Number of pages15
Publication statusPublished - 1995

Keywords

  • MARKETING
  • MERCATI

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