Il donation-based crowdfunding

The essay aims to frame the phenomenon of donation-based crowdfunding, linking it with that of traditional fundraising carried out outside the web. Lines of continuity (especially from a structural and causal point of view) and points of discontinuity (mainly linked to the web as a means of communication of the program) are highlighted. In this perspective, the phenomenon may be ascribed to the category of fundraising regulated by the civil code, even though some aspects reveal a new way of doing philanthropy. Particular attention is paid to the problem of the destination constraint and the request for transparency about the destination of the funds, as an element capable of moralizing crowdfunding and thus increasing public trust.