Il design italiano e l’italianità nei nomi commerciali. Percorsi per la didattica dell’italiano L2

Silvia Gilardoni

Il design italiano e l’italianità nei nomi commerciali. Percorsi per la didattica dell’italiano L2

Translated title of the contribution: [Autom. eng. transl.] Italian design and Italian character in trade names. Courses for teaching Italian L2

Silvia Gilardoni^*

^*Corresponding author

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper examines the expression of Italian language and culture in brand naming for the Italian design sector, in order to identify linguistic and cultural elements to be integrated into teaching activities for the development of linguistic and intercultural competence in Italian as a second language. The research is based on the linguistic and semantic analysis of a corpus of brand names of Italian design companies and products, which has allowed us to consider the role of onomastic creativity in the spread of Italian language and culture in the world. The analysis is followed by some suggestions for planning teaching activities based on the use of Italian design brand names in the context of teaching and learning Italian as a second language.

Translated title of the contribution	[Autom. eng. transl.] Italian design and Italian character in trade names. Courses for teaching Italian L2
Original language	Italian
Title of host publication	Sperimentare ed esprimere l’Italianità. Aspetti linguistici e glottodidattici
Pages	151-171
Number of pages	21
Publication status	Published - 2021

Keywords

brand naming
didattica dell’italiano L2
onomastica commerciale
teaching Italian as a second language

Cite this

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AB - This paper examines the expression of Italian language and culture in brand naming for the Italian design sector, in order to identify linguistic and cultural elements to be integrated into teaching activities for the development of linguistic and intercultural competence in Italian as a second language. The research is based on the linguistic and semantic analysis of a corpus of brand names of Italian design companies and products, which has allowed us to consider the role of onomastic creativity in the spread of Italian language and culture in the world. The analysis is followed by some suggestions for planning teaching activities based on the use of Italian design brand names in the context of teaching and learning Italian as a second language.

KW - brand naming

KW - didattica dell’italiano L2

KW - onomastica commerciale

KW - teaching Italian as a second language

KW - brand naming

KW - didattica dell’italiano L2

KW - onomastica commerciale

KW - teaching Italian as a second language

UR - http://hdl.handle.net/10807/205294

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SN - 978-83-64462-85-6

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BT - Sperimentare ed esprimere l’Italianità. Aspetti linguistici e glottodidattici

ER -

Il design italiano e l’italianità nei nomi commerciali. Percorsi per la didattica dell’italiano L2

Abstract

Keywords

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