Il design arma vincente del made in Italy

Translated title of the contribution: [Autom. eng. transl.] The winning design weapon of made in Italy

Marco Fortis, Andrea Branzi

Research output: Working paper


[Autom. eng. transl.] In the Home furnishing sectors, design and design above all play a fundamental role as a competitive factor, an area in which our country undoubtedly has one of its strengths. The ability to operate in a flexible manner, using artisan technologies organized in an industrial manner, confronting designers, interior designers, stylists or interior architects, has contributed to the birth of that particular aptitude of Italian small and medium industry to operate adapting itself to a refined clientele and to respond to different functional needs. - In recent decades all the major designers in the world have worked with Italian industries: Ron Arad for Driade and Kartell; the Campana brothers for Edra; Philippe Stark for Kartell; Floss and Alessi; Zaha Hadid for Serralunga, Cassina and B&B; Karim Rashid for Foscarini, just to name a few.
Translated title of the contribution[Autom. eng. transl.] The winning design weapon of made in Italy
Original languageItalian
Number of pages4
Publication statusPublished - 2012


  • Cassina
  • Floss
  • Philippe Stark
  • Ron Arad
  • arredo-casa
  • design
  • furniture
  • made in Italy


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