Abstract
[Autom. eng. transl.] There are different perspectives from which scholars have tried to approach and describe advertising language. But, after all, is it possible to speak of a real language of advertising? Or rather, would it be better to say that the latter constitutes a continuous field of experimentation, a sort of linguistic laboratory?
| Translated title of the contribution | [Autom. eng. transl.] The demon of language. Fifty years of television and (almost) as many years of advertising |
|---|---|
| Original language | Italian |
| Title of host publication | Dreams. I sogni degli italiani in cinquant'anni di pubblicità televisiva |
| Pages | 31-45 |
| Number of pages | 15 |
| Publication status | Published - 2004 |
Keywords
- Advertising
- Television
- Televisione
- pubblicità