Abstract
The chapter presents a methodology called "virtual shadowing" aimed at follow and trace crossmedia consumption practices. The first part of the chapter presents a review of the contemporary methodologies related to the virtual ethnography. The second part of the chapter presents "virtual ethnography", a methodology used at OssCom (Research Center on Media and Communication) of the Università Cattolica del Sacro Cuore of Milan.
| Translated title of the contribution | [Autom. eng. transl.] The contribution of digital web 2.0 tools to the investigation of new youth media consumption. Reflections on the sidelines of a research experience |
|---|---|
| Original language | Italian |
| Title of host publication | Sociologia 2.0. Pratiche sociali e metodologie di ricerca sui media partecipativi. |
| Editors | BARBARA SCIFO, Sara Monaci |
| Pages | 299-311 |
| Number of pages | 13 |
| Publication status | Published - 2010 |
Keywords
- digital media
- etnografia
- media digitali
- methodology
- metodologia
- virtual ethnography
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