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Il consumatore ha sempre ragione? Razionalità e decisioni d’acquisto in una prospettiva multidisciplinare

Translated title of the contribution: [Autom. eng. transl.] Is the consumer always right? Rationality and purchasing decisions in a multidisciplinary perspective
  • Davide Luca Arcidiacono

Research output: Contribution to journal › Article › peer-review

Abstract

[Autom. eng. transl.] An analysis of purchasing decisions through the use of tests on cognitive bias but applying an analytical-heuristic perspective of a sociological matrix.
Translated title of the contribution[Autom. eng. transl.] Is the consumer always right? Rationality and purchasing decisions in a multidisciplinary perspective
Original languageItalian
Pages (from-to)79-102
Number of pages24
JournalMERCATI E COMPETITIVITÀ
Publication statusPublished - 2010

Keywords

  • bias
  • decisioni d'acquisto

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