Il category management

Translated title of the contribution: [Autom. eng. transl.] Category management

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The category management consists in the assumption of awareness, by both industrial and commercial companies, that each category is an independent strategic business unit and, as such, needs to be managed through specific strategies and tactics.
Translated title of the contribution[Autom. eng. transl.] Category management
Original languageItalian
Title of host publicationRetail Marketing Trends. Dallo shopper marketing al vertical branding
Pages142-152
Number of pages11
Publication statusPublished - 2017

Keywords

  • Category management, ruoli di marketing

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