[Autom. eng. transl.] The category management consists in the assumption of awareness, by both industrial and commercial companies, that each category is an independent strategic business unit and, as such, needs to be managed through specific strategies and tactics.
|Translated title of the contribution||[Autom. eng. transl.] Category management|
|Title of host publication||Retail Marketing Trends. Dallo shopper marketing al vertical branding|
|Number of pages||11|
|Publication status||Published - 2017|
- Category management, ruoli di marketing