[Autom. eng. transl.] The development of Marche dei Distributori (MDD) in the assortments of modern grocery distribution has challenged the competitive balance between the different types of Marche. In particular, the growth of the market share of the commercial brands has led to a gradual worsening of the competitive position of the leading brands, with a consequent intensification of vertical competition between retailers and branded industrial companies.
|Translated title of the contribution||[Autom. eng. transl.] The new competitive balances between brands in commercial assortments|
|Title of host publication||Sviluppo, sostenibilità e competitività delle aziende. Il contributo degli economisti aziendali.|
|Editors||E Borgonovi, G Aiello|
|Number of pages||19|
|Publication status||Published - 2017|
- MDD, competizione assortimentale