I blog: un dono che l’umanità non aveva richiesto. I blog fra mainstreaming e tecnologie del sé

Translated title of the contribution: [Autom. eng. transl.] Blogs: a gift that humanity had not asked for. Blogs between mainstreaming and self technologies

Elisabetta Locatelli*

*Corresponding author

Research output: Contribution to journalArticlepeer-review

Abstract

[Autom. eng. transl.] Blogs were one of the first online spaces designed as tools for user empowerment, no longer just a user but an active producer of content, in perfect harmony with the logic of Web 2.0. Once the maturation phase is over, the blogosphere is however going through a phase of transformation or "death", following the failure to fulfill the promises of the beginnings and the rise of social networks. The essay proposes to take stock of some trends in the contemporary blogosphere through the presentation and problematization of Lovink's perspective, which inserts blogs into his critical network theory. The blogs seem, in fact, to have replicated the same mechanisms of the mass media that they criticized: they have only partially been able to create spaces of sociality and mobilization while they have more emphasized the component of narcissism and self-exhibition. In the conclusions we will try to propose an alternative interpretative key through the concept of "technologies of the self" of Foucaultian inspiration.
Translated title of the contribution[Autom. eng. transl.] Blogs: a gift that humanity had not asked for. Blogs between mainstreaming and self technologies
Original languageItalian
Pages (from-to)358-370
Number of pages13
JournalComunicazioni Sociali
Publication statusPublished - 2012

Keywords

  • blog, mainstream, tecnologie del sé

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