“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy

Elanor Colleoni; Mirko Olivieri; Mirko Olivieri; Stefania Romenti; Grazia Murtarelli

doi:10.4324/9781003184669-11

“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy

Elanor Colleoni^*, Mirko Olivieri, Mirko Olivieri, Stefania Romenti, Grazia Murtarelli

^*Corresponding author

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic
Editors	R., Meng, J., & Moreno, A. Tench
Pages	89-111
Number of pages	23
DOIs	https://doi.org/10.4324/9781003184669-11
Publication status	Published - 2022

Keywords

Strategic Communication

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10.4324/9781003184669-11

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Colleoni, E., Olivieri, M., Olivieri, M., Romenti, S., & Murtarelli, G. (2022). “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy. In R. . M. J. . . M. A. Tench (Ed.), Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic (pp. 89-111) https://doi.org/10.4324/9781003184669-11

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title = "“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy",

keywords = "Strategic Communication, Strategic Communication",

author = "Elanor Colleoni and Mirko Olivieri and Mirko Olivieri and Stefania Romenti and Grazia Murtarelli",

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Colleoni, E, Olivieri, M , Olivieri, M, Romenti, S & Murtarelli, G 2022, “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy. in RMJMA Tench (ed.), Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic. pp. 89-111. https://doi.org/10.4324/9781003184669-11

“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy. / Colleoni, Elanor; Olivieri, Mirko ; Olivieri, Mirko et al.
Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic. ed. / R., Meng, J., & Moreno, A. Tench. 2022. p. 89-111.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy

AU - Colleoni, Elanor

AU - Olivieri, Mirko

AU - Romenti, Stefania

AU - Murtarelli, Grazia

PY - 2022

Y1 - 2022

KW - Strategic Communication

UR - http://hdl.handle.net/10807/228509

U2 - 10.4324/9781003184669-11

DO - 10.4324/9781003184669-11

M3 - Chapter

SN - 9781003184669

SP - 89

EP - 111

BT - Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic

A2 - Tench, R., Meng, J., & Moreno, A.

ER -

Colleoni E, Olivieri M , Olivieri M, Romenti S, Murtarelli G. “I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy. In Tench RMJMA, editor, Strategic Communication in a Global Crisis: National and International Responses to the Covid-19 Pandemic. 2022. p. 89-111 doi: 10.4324/9781003184669-11

“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy

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