Abstract
This article is aimed at showing how a French Business Communication course is based on the teaching of argumentative modalities. It is focused: a) the choice of the most effective arguments considering business situational demands; b) the most common 'traps' of ineffective business communication (jargon, misinterpretation of communicative aims, redundant and excessive argumentation); c) argumentative exercices.
| Original language | English |
|---|---|
| Title of host publication | International Perspectives on Business Communication |
| Editors | Axel SATZGER, GINA MARIE PONCINI |
| Pages | 133-141 |
| Number of pages | 9 |
| Publication status | Published - 2002 |
Keywords
- Business French
- business communication
- pragmatics
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