How to communicate sustainable tourism to young consumers (18 to 25-year old): a comparison between Italy and Germany

Rita Maria Santagostino, Loretta Battaglia, Grazia Li Pomi, Laura Gavinelli, Alessandra Lombardi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceeding of the 6th ABC European Convention
Pages1
Number of pages1
Publication statusPublished - 2004
EventThe 6th ABC European Convention, Milan - Milano
Duration: 19 May 200422 May 2004

Conference

ConferenceThe 6th ABC European Convention, Milan
CityMilano
Period19/5/0422/5/04

Keywords

  • innovation
  • marketing
  • sustainable tourism
  • tourism
  • young consumer

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