Abstract
The paper focuses on the concept of sustainability in tourism and investigates sustainability-oriented strategies at work in German and Italian green hotels from both a linguistic and cultural perspective. Drawing on the results of a pragmatic analysis of PR texts from hotel websites and customer reviews from online evaluation portals, it outlines upcoming challenges in the field of sustainable tourism and discusses possible approaches for effective communication in the German and Italian hospitality industry.
| Translated title of the contribution | [Autom. eng. transl.] Green is not the same as green. On sustainability communication in tourism using the example of German and Italian green hotels |
|---|---|
| Original language | German |
| Title of host publication | Nachhaltigkeit: Konzept - Kommunikation - Textsorten |
| Editors | Karin Luttermann Christina Gansel |
| Pages | 313-363 |
| Number of pages | 51 |
| Publication status | Published - 2020 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth -
SDG 12 Responsible Consumption and Production
Keywords
- Nachhaltiger Tourismus
- comunicazione alberghiera in prospettiva interlinguistica e interculturale
- comunicazione digitale di hotel sostenibili italiani e tedeschi
- digitale Hotelkommunikation im deutsch-italienischen Vergleich
- turismo sostenibile
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