Going agile in global markets: exploring how communication supports agile supply chain performance

Rossella Chiara Gambetti, Mattia Giovanardi

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The paper explores how communication flows and relational approaches of supply chain firms can facilitate agility in supply chain processes.
Original languageEnglish
Title of host publicationProceedings of the Global Marketing Conference of the Korean Scholars of Marketing Science (KSMS)
Pages1-14
Number of pages14
Publication statusPublished - 2012
EventGlobal Marketing Conference of the Korean Scholars of Marketing Science (KSMS) - Seoul
Duration: 19 Jul 201222 Jul 2012

Conference

ConferenceGlobal Marketing Conference of the Korean Scholars of Marketing Science (KSMS)
CitySeoul
Period19/7/1222/7/12

Keywords

  • agility
  • communication
  • supply chain

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