Abstract
The chapter focuses on the development of cultural and religious tourism in the changing scenarios of
the contemporary economy and international tourism. In the face of high growth rates worldwide, the
segmentation of tourism expresses new experiential demand oriented towards culture and research of
symbolic values. The Via Francigena is a paradigmatic example of these new forms of exploration of
authenticity, existential and spiritual enhancement; it is capable of producing significant economic and
social effects at regional level.
| Translated title of the contribution | [Autom. eng. transl.] The scenarios of tourism and the Via Francigena |
|---|---|
| Original language | Italian |
| Title of host publication | TURISMO, CULTURA E SPIRITUALITÀ Riflessioni e progetti intorno alla Via Francigena |
| Editors | G Onorato |
| Pages | 55-68 |
| Number of pages | 14 |
| Publication status | Published - 2017 |
Keywords
- Cultural tourism
- Place branding
- Religious tourism
- Via Francigena
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