Gli scenari commerciali

Translated title of the contribution: [Autom. eng. transl.] The commercial scenarios

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] In the last decade, the grocery distribution market has been characterized by various "discontinuity" phenomena with respect to the scenarios and trends that had been foreseen in previous years. These phenomena led to a sharp slowdown in the rate of growth in the sector's turnover, but also led to a structural repositioning of the sales channels and a reorganization of the competitive balance between the distribution Groups.
Translated title of the contribution[Autom. eng. transl.] The commercial scenarios
Original languageItalian
Title of host publication#RETAILVISION. Gli scenari del Marketing Distributivo
Pages11-46
Number of pages36
Publication statusPublished - 2019

Keywords

  • Discountinuità distributiva, Canali di vendita, Gruppi distributivi, Assetti competitivi

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