Giovani rom: consumi e strategie di affermazione sociale

[Autom. eng. transl.] The reconstruction of the experience of some young Romani Roma in Italy shows how consumer behavior can be a useful analytical tool to understand their experience. First of all, we have observed how the choices linked to forms of self-expression such as clothing, music and entertainment constitute a negotiating ground for one's own multiple belongings, for the re-elaboration of the meanings relative to Italy and Romania and for structuring one's identity. Secondly, consumption choices are profoundly linked to the position and social role played by the groups to which they belong, and in the case of the Roma it is clear that the processes of stigmatization and social marginalization can have a weight in the process of reprocessing the image of yourself that you want to present to the world.