Framing Messages on the Economic Impact of Climate Change Policies: Effects on Climate Believers and Climate Skeptics

Research output: Contribution to journalArticle

Abstract

Citizens are increasingly polarized on climate change, making persuasive communication on the issue rarely effective. We investigated how individuals with different climate change beliefs evaluated gain- and loss-framed messages on the environmental and economic impact of a related policy. In Studies 1 & 2, we found that Italian (N = 240) and American (N = 172) participants evaluated the differently framed messages according to their initial climate change beliefs, except in the crucial case of loss-framed economic messages (i.e. stressing the financial burden of the policy), which were evaluated similarly by both climate believers and skeptics. Exposure to this frame also had a significant negative effect on support for the policy. In Study 3, the same effect was found with a nationally representative sample (N = 496) of Italian citizens. Discussion focuses on the benefits, and potential drawbacks, of communication regarding the economic consequences of climate change policies.
Original languageEnglish
Pages (from-to)1-16
Number of pages16
JournalEnvironmental Communication
Volume15
DOIs
Publication statusPublished - 2021

Keywords

  • climate change
  • Framing
  • communication
  • climate skepticism

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