Abstract
[Autom. eng. transl.] The issue of AIS/Design Journal on the history of design photography1 was born
on the thrust of a finally explicit and full recognition, which took place in the
recently, of the role of photography in the development of design culture.
We have finally become aware of the not only commercial function of
product images and the virtuous interweaving that photography establishes with
editorial and advertising graphics. This acknowledgment does not
it might have been so open if it hadn't been in the last ten to fifteen years
put his hand to a series of archives of photographers who had made design the
their main field of application, revealing their absolute authorial quality.
Thus the prejudice that saw design photography as
a "minor genre", to which the pre-eminent purpose had contributed to relegating it
commercial and the fact of being carried out on commission.
| Translated title of the contribution | [Autom. eng. transl.] Photography and design. The construction of the image of the industrial product |
|---|---|
| Original language | Italian |
| Pages (from-to) | 9-20 |
| Number of pages | 12 |
| Journal | Aisdesign. Storia e Ricerche |
| Volume | VOL. 7 |
| Publication status | Published - 2020 |
| Externally published | Yes |
Keywords
- Corporate image
- Design photography
- Fotografia di design, Storia della fotografia di prodotto, Fotografia e grafica, Fotografia e pubblicità, Immagine aziendale
- History of product photography
- Photography and advertising
- Photography and graphics