Food therapy: la costruzione dell’io come marca attraverso l’esperienza culinaria

Translated title of the contribution: [Autom. eng. transl.] Food therapy: the construction of the ego as a brand through the culinary experience

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

[Autom. eng. transl.] Cooking is emerging as a popular living space in which individuals today try to express and socialize their know-how as a manifestation of the self. This study proposes an exploratory mapping of the cooking practices implemented by individuals which reveals their contribution to the construction of the identity project, through the identification of the prototypical types of identity production acted by individuals in the physical and virtual contexts.
Translated title of the contribution[Autom. eng. transl.] Food therapy: the construction of the ego as a brand through the culinary experience
Original languageItalian
Title of host publicationXI Convegno annuale - Società Italiana Marketing(SIM)
Pages1-6
Number of pages6
Publication statusPublished - 2014
EventXI Convegno annuale - Società Italiana Marketing(SIM) - Modena
Duration: 18 Sep 201419 Sep 2014

Conference

ConferenceXI Convegno annuale - Società Italiana Marketing(SIM)
CityModena
Period18/9/1419/9/14

Keywords

  • etnografia
  • extended self
  • progetto identitario
  • prosumer

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