Abstract
[Autom. eng. transl.] Cooking is emerging as a popular living space in which individuals today try to express and socialize their know-how as a manifestation of the self. This study proposes an exploratory mapping of the cooking practices implemented by individuals which reveals their contribution to the construction of the identity project, through the identification of the prototypical types of identity production acted by individuals in the physical and virtual contexts.
Translated title of the contribution | [Autom. eng. transl.] Food therapy: the construction of the ego as a brand through the culinary experience |
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Original language | Italian |
Title of host publication | XI Convegno annuale - Società Italiana Marketing(SIM) |
Pages | 1-6 |
Number of pages | 6 |
Publication status | Published - 2014 |
Event | XI Convegno annuale - Società Italiana Marketing(SIM) - Modena Duration: 18 Sep 2014 → 19 Sep 2014 |
Conference
Conference | XI Convegno annuale - Società Italiana Marketing(SIM) |
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City | Modena |
Period | 18/9/14 → 19/9/14 |
Keywords
- etnografia
- extended self
- progetto identitario
- prosumer