The typical product is not just a food, but it is the product of a local system, of its natural and cultural resources; it is the representation of several material and immaterial assets of territorial capital. The balance between quality of food production and quality of territory is the new competitive edge. In this work we move from this idea and apply a model to describe the relation between well being (represented by quality of life and a subjective measure of life satisfaction), quality of territory, quality of food as well as wine production. The model is then applied to the case of Italian local agro food systems.
|Publication status||Published - 2015|
- place branding
- tourism development
- typical product
- wine marketing