Faster than fact: consuming in post-truth society

Research output: Chapter in Book/Report/Conference proceedingConference contribution


Technocapitalism a potent combination of information technology and capitalism is the fundamental industrial force of our time. Technocapitalism affects consumers’ communication power consumer culture’s acceleration speed de-temporalization and counternarratives. This paper uses social assemblage dynamics to explain how technocapitalism produces some of the most vivid digital manifestations of post-truth society.
Original languageEnglish
Title of host publicationAdvances in Consumer Research, Volume 46, Proceedings of the 49th Annual Conference of the Association for Consumer Research (ACR)
Number of pages8
Publication statusPublished - 2018
Event2018 ACR Conference "Trust in Doubt" - Dallas
Duration: 11 Oct 201814 Oct 2018


Conference2018 ACR Conference "Trust in Doubt"


  • assemblage theory
  • consumer discourse
  • cultural time
  • post-truth
  • social media
  • technocapitalism


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