Exploring Interaction in S-D Logic

Daniela Corsaro; Roberta Sebastiani; Ivan Snehota

Exploring Interaction in S-D Logic

Daniela Corsaro
, Roberta Sebastiani
, Ivan Snehota

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Abstract

This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

Original language	English
Title of host publication	Service Dominant logic, Network & Systems Theory and Service Science
Pages	N/A
Number of pages	27
Publication status	Published - 2011

Keywords

imp
service innovation

Cite this

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title = "Exploring Interaction in S-D Logic",

abstract = "This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo \& Lusch, 2008; Cova \& Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos \& Ravald, 2009).",

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T1 - Exploring Interaction in S-D Logic

AU - Corsaro, Daniela

AU - Sebastiani, Roberta

AU - Snehota, Ivan

PY - 2011

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N2 - This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

AB - This paper is aimed at integrating literature on S-D L with the interaction approach by IMP, in order to elaborate a model for representing business interaction in S-D Logic. A particular attention is devoted to the interactive and networked nature of value creation (Gummesson, 2006; Vargo & Lusch, 2008; Cova & Salle, 2008) and to the pivotal role of interactions in reciprocal value-creating processes (Gronroos, 2007; Gronroos & Ravald, 2009).

KW - imp

KW - service innovation

KW - imp

KW - service innovation

UR - http://hdl.handle.net/10807/89055

M3 - Chapter

SN - 978-88-7431-525-3

SP - N/A

BT - Service Dominant logic, Network & Systems Theory and Service Science

ER -

Exploring Interaction in S-D Logic

Abstract

Keywords

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