Evaluation in Advertising Reception. A socio-cognitive and Linguistic Perspective.

Research output: Contribution to journalLiterature reviewpeer-review

Abstract

Drawing on reception studies and discourse analysis, the book investigates spoken data from focus groups representing the intended market for three products – IKEA, Mercedes Benz and the Netherlands Tourist Board – advertised through ads recontextualising famous paintings.
Original languageEnglish
Pages (from-to)336-336
Number of pages1
JournalL'ANALISI LINGUISTICA E LETTERARIA
VolumeXXIII
Publication statusPublished - 2015

Keywords

  • advertising

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