Evaluating corporate reputational interest in corporate foundations

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

[Autom. eng. transl.] This article investigates a new topic of research on Corporate Foundations (CFs): the relation between knowledge transfer from founder to the Corporate Foundations and the CFs' meaning of effectiveness. Starting from a typology of CF's effectiveness (Ostrower 2006a), we managed a survey addressed to a sample of Italians (KTM) on the dimensions of CFs' orientation to effectiveness: proactive orientation, social advocacy and capacity building. The results of linear regression show different relations among KTM methods and CFs' meaning of effectiveness. The research identified four different KTMs and pointed out that the methods adopted by founders have a significant influence on proactivity, competences, and on social advocacy of CFs.
Original languageEnglish
Title of host publicationWOA 2010 XI
Pages1-32
Number of pages32
Publication statusPublished - 2010
EventWOA 2010 XI - Bologna
Duration: 16 Jun 201018 Jun 2010

Workshop

WorkshopWOA 2010 XI
CityBologna
Period16/6/1018/6/10

Keywords

  • corporate foundations
  • spillover

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