[Autom. eng. transl.] The contribution summarizes an extract of the presentations that animated the ESOMAR Meet up 2016, hosted at the Catholic University of the Sacred Heart on January 21 in partnership with LABCOM (Research Laboratory on Business Communication). The Meet up is an annual event that brings together professionals from research institutes, their users and scholars to discuss current challenges in the field of market research. This year's thematic conference focused on innovation in the field of branding, illustrated through contributions from European academics and professionals.
- innovazione di marca
- ricerche di mercato