Abstract
FOR LUXURY GOOD CHINA HAS BECOME A VERY IMPORTANT MARKET AND THIS BOOK DESCRIBE THE KEY ISSUES RELATED TO THE DECISION TO START THE DISTRIBUTION OPERATIONS IN THIS COUNTRY . THE OBJECTIVE OF THE BOOK IS TO GIVE A BETTER UNDERSTANDING OF THE CHINESE LUXURY MARKET AND THE BEHEVIOR OF THE CHINESE CUSTOMERS
| Translated title of the contribution | [Autom. eng. transl.] ERMENEGILDO ZEGNA |
|---|---|
| Original language | Italian |
| Title of host publication | LUXURY CHINA |
| Pages | 143-156 |
| Number of pages | 14 |
| Volume | 1 |
| Publication status | Published - 2012 |
Keywords
- LUSSO