Abstract
This paper addresses the problem of sustainability in last mile logistics, trying to understand how consumers can be led toward the adoption of more eco-friendly delivery solutions. Building on the technology adoption literature and on extant studies on consumers’ sensitivity to environmental issues, this paper tests the hypothesis according to which, if consumers are properly informed about the superior environmental performance of parcel lockers, they become more willing to consider their adoption as an alternative to the traditional home delivery. Empirical data collected through a survey among 290 consumers supports this hypothesis.
| Original language | English |
|---|---|
| Title of host publication | EurOMA Conference - Operations adding value to society |
| Pages | 1-6 |
| Number of pages | 6 |
| Publication status | Published - 2019 |
| Event | EurOMA Conference - Operations adding value to society - Helsinki Duration: 17 Jun 2019 → 19 Jun 2019 |
Conference
| Conference | EurOMA Conference - Operations adding value to society |
|---|---|
| City | Helsinki |
| Period | 17/6/19 → 19/6/19 |
Keywords
- E-commerce
- Last mile logistics
- Sustainability
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