Enhancing the environmental performance of last mile logistics in e-commerce

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

This paper addresses the problem of sustainability in last mile logistics, trying to understand how consumers can be led toward the adoption of more eco-friendly delivery solutions. Building on the technology adoption literature and on extant studies on consumers’ sensitivity to environmental issues, this paper tests the hypothesis according to which, if consumers are properly informed about the superior environmental performance of parcel lockers, they become more willing to consider their adoption as an alternative to the traditional home delivery. Empirical data collected through a survey among 290 consumers supports this hypothesis.
Original languageEnglish
Title of host publicationEurOMA Conference - Operations adding value to society
Pages1-6
Number of pages6
Publication statusPublished - 2019
EventEurOMA Conference - Operations adding value to society - Helsinki
Duration: 17 Jun 201919 Jun 2019

Conference

ConferenceEurOMA Conference - Operations adding value to society
CityHelsinki
Period17/6/1919/6/19

Keywords

  • E-commerce
  • Last mile logistics
  • Sustainability

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