Emerging trends in qualitative research. A focus on Social Media

Sebastiano Grandi; A. Tua

doi:10.3280/MC2018-004002

Emerging trends in qualitative research. A focus on Social Media

Sebastiano Grandi
, A. Tua

Research output: Contribution to journal › Article › peer-review

Abstract

The main important changes and trends in qualitative research methods

Original language	English
Pages (from-to)	17-26
Number of pages	10
Journal	MERCATI E COMPETITIVITÀ
Issue number	4
DOIs	https://doi.org/10.3280/MC2018-004002
Publication status	Published - 2018

Keywords

marketing theory
qualitative research

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10.3280/MC2018-004002

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title = "Emerging trends in qualitative research. A focus on Social Media",

abstract = "The main important changes and trends in qualitative research methods",

keywords = "marketing theory, qualitative research, marketing theory, qualitative research",

author = "Sebastiano Grandi and A. Tua",

year = "2018",

doi = "10.3280/MC2018-004002",

language = "English",

pages = "17--26",

journal = "MERCATI E COMPETITIVIT{\`A}",

issn = "1826-7386",

publisher = "Franco Angeli Editore, Milano",

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TY - JOUR

T1 - Emerging trends in qualitative research. A focus on Social Media

AU - Grandi, Sebastiano

AU - Tua, A.

PY - 2018

Y1 - 2018

N2 - The main important changes and trends in qualitative research methods

AB - The main important changes and trends in qualitative research methods

KW - marketing theory

KW - qualitative research

KW - marketing theory

KW - qualitative research

UR - https://publicatt.unicatt.it/handle/10807/128739

U2 - 10.3280/MC2018-004002

DO - 10.3280/MC2018-004002

M3 - Article

SN - 1826-7386

SP - 17

EP - 26

JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

IS - 4

ER -

Emerging trends in qualitative research. A focus on Social Media

Abstract

Keywords

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