Emerging trends in qualitative research. A focus on Social Media

Sebastiano Grandi; A. Tua

doi:10.3280/MC2018-004002

Emerging trends in qualitative research. A focus on Social Media

Sebastiano Grandi, A. Tua

Research output: Contribution to journal › Article › peer-review

Abstract

The main important changes and trends in qualitative research methods

Original language	English
Pages (from-to)	17-26
Number of pages	10
Journal	MERCATI E COMPETITIVITÀ
DOIs	https://doi.org/10.3280/MC2018-004002
Publication status	Published - 2018

Keywords

marketing theory
qualitative research

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10.3280/MC2018-004002

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title = "Emerging trends in qualitative research. A focus on Social Media",

abstract = "The main important changes and trends in qualitative research methods",

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author = "Sebastiano Grandi and A. Tua",

year = "2018",

doi = "10.3280/MC2018-004002",

language = "English",

pages = "17--26",

journal = "MERCATI E COMPETITIVIT{\`A}",

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T1 - Emerging trends in qualitative research. A focus on Social Media

AU - Grandi, Sebastiano

AU - Tua, A.

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AB - The main important changes and trends in qualitative research methods

KW - marketing theory

KW - qualitative research

KW - marketing theory

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UR - http://hdl.handle.net/10807/128739

UR - https://www.francoangeli.it/riviste/schedarivista.aspx?idarticolo=62811&tipo=articolo%20pdf&lingua=it&idrivista=125

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DO - 10.3280/MC2018-004002

M3 - Article

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JO - MERCATI E COMPETITIVITÀ

JF - MERCATI E COMPETITIVITÀ

SN - 1826-7386

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Emerging trends in qualitative research. A focus on Social Media

Abstract

Keywords

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