Emerging trends in qualitative research. A focus on Social Media

Research output: Contribution to journalArticlepeer-review

Abstract

The main important changes and trends in qualitative research methods
Original languageEnglish
Pages (from-to)17-26
Number of pages10
JournalMERCATI E COMPETITIVITÀ
DOIs
Publication statusPublished - 2018

Keywords

  • marketing theory
  • qualitative research

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