Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market

Research output: Contribution to journalArticlepeer-review

3 Citations (Scopus)

Abstract

--
Original languageEnglish
Pages (from-to)541-554
Number of pages14
JournalINTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH
Volume2011/21
DOIs
Publication statusPublished - 2011

Keywords

  • BRAND COMPETITION
  • NATIONAL BRAND
  • STORE BRAND

Fingerprint

Dive into the research topics of 'Effecs of intra-brand competition between private labels and manifacturer brands: empirical results from the italian market'. Together they form a unique fingerprint.

Cite this