Economia e management delle imprese. Strategie e strumenti per la competitività e la gestione aziendale

Translated title of the contribution: [Autom. eng. transl.] Economics and business management. Strategies and tools for competitiveness and business management

Annalisa Tunisini, L. Ferrucci, T. Pencarelli

Research output: Book/ReportBook

Abstract

[Autom. eng. transl.] The volume provides the analytical models and the interpretative and operational tools to understand and guide the strategic action of the company in the complexity of the modern industrial system, addressing the necessary change in the company and its value system and managing the key processes to achieve a growing competitive capacity. The text is aimed at university students, but also at managers and entrepreneurs interested in building, expanding or consolidating knowledge of business economics and management according to a systemic and sustainable governance perspective in the changing ecosystem of value.
Translated title of the contribution[Autom. eng. transl.] Economics and business management. Strategies and tools for competitiveness and business management
Original languageItalian
PublisherHoepli
Number of pages470
Volume2020
ISBN (Print)9788820398804
Publication statusPublished - 2020

Keywords

  • Economia e gestione delle imprese
  • Management

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