E' nata un'idea! La produzione pubblicitaria cinematografica dei fratelli Pagot.

Translated title of the contribution: [Autom. eng. transl.] An idea was born! The film advertising production of the Pagot brothers.

Roberto Della Torre

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] The essay traces the history of the production company Pagot Organization in Milan, from the second post-war period to the first half of the seventies. The Pagot Organization, also known as Pagot Film, is famous for making the first Italian animated feature film (The Dinamite Brothers, 1949) and for giving life to famous characters from Carosello's animated commercials, including Draghetto Grisù and Calimero. Specifically, the essay focuses on the animated advertisements made in the 1950s for the cinema.
Translated title of the contribution[Autom. eng. transl.] An idea was born! The film advertising production of the Pagot brothers.
Original languageItalian
Title of host publicationUn mondo perfetto. Le pubblicità cinematografiche dei fratelli Pagot
EditorsR. DELLA TORRE, M. PAGOT
Pages12-19
Number of pages8
Publication statusPublished - 2005

Keywords

  • Pubblicità cinematografica
  • animazione italiana
  • Pagot

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