[Autom. eng. transl.] The essay traces the history of the production company Pagot Organization in Milan, from the second post-war period to the first half of the seventies. The Pagot Organization, also known as Pagot Film, is famous for making the first Italian animated feature film (The Dinamite Brothers, 1949) and for giving life to famous characters from Carosello's animated commercials, including Draghetto Grisù and Calimero. Specifically, the essay focuses on the animated advertisements made in the 1950s for the cinema.
|Translated title of the contribution||[Autom. eng. transl.] An idea was born! The film advertising production of the Pagot brothers.|
|Title of host publication||Un mondo perfetto. Le pubblicità cinematografiche dei fratelli Pagot|
|Editors||R. DELLA TORRE, M. PAGOT|
|Number of pages||8|
|Publication status||Published - 2005|
- Pubblicità cinematografica
- animazione italiana