[Autom. eng. transl.] The essay, starting from the definition of Italy as "sleeping giant" given by FRAPA, focuses on the problem of the poor attitude of the country to develop an international television creativity and proposes the reading made by Ce.RTA in a research of the 2016. The essay highlights the strengths and weaknesses that characterize the national productive fabric, especially as regards the entertainment area. subsequently, once the most urgent problems have been identified, possible solutions are also proposed.
|Translated title of the contribution||[Autom. eng. transl.] Distracted Italy. Why the country remains a "sleeping giant"|
|Number of pages||10|
|Publication status||Published - 2017|
- esportazione di format
- gigante dormiente
- mercato di format
- television studies