Digitalizzazione e responsabilità: un prospettova di marketing

Translated title of the contribution: [Autom. eng. transl.] Digitization and accountability: a marketing prospect

Renato Fiocca, G. Cristini, S. Guercini

Research output: Contribution to journalEditorial

Abstract

[Autom. eng. transl.] A reflection on the impact of digitization on the level of consumer involvement
Translated title of the contribution[Autom. eng. transl.] Digitization and accountability: a marketing prospect
Original languageItalian
Pages (from-to)261-270
Number of pages10
JournalMICRO & MACRO MARKETING
DOIs
Publication statusPublished - 2021

Keywords

  • Digitalizzazione
  • Responsabilità

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