Differenziazione del prodotto e competizione tra marche nel mercato dei cereali da colazione

Translated title of the contribution: [Autom. eng. transl.] Product differentiation and competition between brands in the breakfast cereals market

Research output: Contribution to journalArticlepeer-review

Abstract

[Autom. eng. transl.] Product differentiation and brand competition in the breakfast cereal market analyzed using a "distance metrics" demand model
Translated title of the contribution[Autom. eng. transl.] Product differentiation and competition between brands in the breakfast cereals market
Original languageItalian
Pages (from-to)87-91
Number of pages5
JournalAGRIREGIONIEUROPA
Volume8
Publication statusPublished - 2012

Keywords

  • Breakfast cereals
  • Demand analysis
  • Product differentiation

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