Dieci anni di Placement Made in Italy. Un’analisi dell’esperienza cinematografica italiana dal 2004 al 2013

Translated title of the contribution: [Autom. eng. transl.] Ten years of Made in Italy Placement. An analysis of the Italian cinema experience from 2004 to 2013

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

[Autom. eng. transl.] In 2004, the possibility is introduced for Italian-produced films to include the presence of products and brands for commercial purposes, provided that a 'suitable notice' in the credits makes the planned placement transparent and recognizable to the spectator ', which at international level has long been called' product placement '. The contribution reports the results of the detailed analysis of the insertions of the brands identified in the top Italian films from 2004 to 2013.
Translated title of the contribution[Autom. eng. transl.] Ten years of Made in Italy Placement. An analysis of the Italian cinema experience from 2004 to 2013
Original languageItalian
Title of host publicationRapporto 2013. Il mercato e l’industria del cinema in Italia
Pages378-402
Number of pages25
Publication statusPublished - 2014

Keywords

  • Product placement
  • Product placement cinematografico

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