Dall'idea creativa all'innovazione in azienda. Un percorso insidioso in cui i compagni di viaggio fanno la differenza

[Autom. eng. transl.] The transformation of creative ideas into innovations for the company takes place through a path articulated in the idea generation, elaboration, promotion and realization phases. In addition to the activities that characterize each of these stages, Perry-Smith and Mannucci (2017) in a study based on the systematization of literature identify the types of social relationships that can facilitate the passage of the idea through each of the stages of the process avoiding difficulties that they could hold back the idea at one of the stages of its development process and, in the most critical cases, make it decay. The critical element that emerges from the proposed framework concerns the variety of relationships that support the idea in the different steps and the difficulty of promptly activating the type of relationships consistent with the development stage of the creative idea. The leaders and the organization for which the application of the creative idea is intended can support creative workers in activating the network of relationships.