Abstract
[Autom. eng. transl.] Over The Top (OTT) platforms represent a streaming service offered directly
through the internet, bypassing the cable or satellite televisions that traditionally offer such
services. The video on demand (VoD) feature allows the viewer to view content
multimedia where and when you want. Innovative applications offer via streaming solutions
internet, disintermediating the supply chain. Internet access for smartphones, tablets and others
devices is facilitated by mobile app profiled. Social media contributes to the virality of content
multimedia.
The analysis of the innovative business model of the platforms is a prerequisite for the
valuation, which incorporates digital scalability options, typical of non-rival intangible assets. There
valuation depends on the prior identification of the value drivers to which the flows are connected
economic and financial, and the strategic positioning of the platform within the ecosystem
multimedia. The valuation methods are based primarily on forecast cash flows and on
comparable transactions.
Translated title of the contribution | [Autom. eng. transl.] From Netflix to Youtube and Raiplay: the evaluation of video on demand and over the top platforms |
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Original language | Italian |
Pages (from-to) | 568-575 |
Number of pages | 8 |
Journal | IL DIRITTO INDUSTRIALE |
Publication status | Published - 2020 |
Keywords
- beni immateriali
- copyright
- piattaforma digitale
- valutazione